How to boost your bar or pub on match days? 

The Premier League is more than just a football season it’s a massive opportunity for pubs and bars to bring in big crowds and boost business. Fans love gathering to watch the action, and with the right atmosphere, promotions, and service, your venue can become the go-to spot for every game.

Here's how...

Kick off with a winning atmosphere

To get your bar or pub buzzing on match day, it's all about creating the right atmosphere. You want fans to feel like they’re part of the action. Deck the place out with team colours and football-themed decorations that set the tone the moment they walk in. Think big with flags, banners, or even themed table settings.

Next, offer special deals and match-day menus that keep them coming back. Whether it's discounted drinks, shareable platters, or themed food that ties into the game, these promotions are a sure goal for your business. Fans love a good deal, and a well-curated menu with game-related names add to the overall experience.

This combination of a lively, football-focused vibe and unbeatable deals will have fans choosing your place to enjoy the big game every time.

Simplify your card payment services

On busy match days, the last thing you want is slow payments holding up the crowd. By streamlining your payment systems, you can keep the momentum going and create a smoother experience for your guests. Here’s how card payment solutions can turn your payment process into a game-changer:

Easy Transactions: Score a hat-trick with fast, reliable card payment systems that ensure quick transactions. Whether it’s fans grabbing drinks at halftime or ordering food before kick-off, speed is key. With faster payments, you’ll keep the line moving and your guests happy, allowing you to serve more customers efficiently.

Contactless Payments: Offering contactless payment options is a real game saver on match days. Guests can pay with a tap, avoiding long waits at the bar or counter. It’s convenient, quick, and cuts down on handling cash, making the process hassle-free for both staff and customers.

Upgrade to a smart desktop terminal: Smart desktop terminals make payments even faster and easier. They help you track sales and manage stock in real time, so you can stay on top of your business while keeping the lines moving. Upgrading to smart terminals ensures a smooth, efficient payment process that keeps your guests happy and the match-day flow going.

Streamline the Game with Ultra-fast Full Fibre Broadband

To make match day a hit, reliable streaming is a must. Ensure you have full-fibre broadband, fans want non-stop action, not buffering tackles! A smooth, uninterrupted stream keeps everyone in the game, so double-check that your connection can handle the load.

Also, don’t just rely on one screen. Set up multiple TVs or screens around your venue so every guest has a clear view, no matter where they’re sitting. Spread the excitement and make sure no one misses a second of the action.

With full-fibre broadband and screens set up throughout, your place will be the go-to spot for catching every goal, pass, and tackle in real time.

Want to learn more about full-fibre broadband? Check out our blog here.

Promote Your Match Day Events Like a Pro

If you're a small business owner looking to make the most of match days, promoting your events effectively can fill your venue with excited fans. Here’s how to do it, even on a budget:

Sometimes traditional methods are just as effective. Print out flyers and posters to put up in your area such as local shops, cafes, and community boards are great spots to promote your match-day events. You can also partner with nearby businesses to cross-promote, like offering a discount for customers who bring in a receipt from a neighbouring shop. Word of mouth is powerful, so get your regulars excited about the event and encourage them to invite friends.

Don’t underestimate the power of social media. Even with limited resources, you can make a big impact. Create engaging posts with match-day details, special offers, and photos or videos to grab attention. Use free tools like Canva to design simple, eye-catching graphics.

Make Every Visit a Winning Experience

Friendly Staff: Train your team to be match-day stars by offering great service and knowing their football stuff. Friendly staff who can chat about the game and keep the mood lively will make your venue the place to be on match days.

Feedback and Follow-Up: Ask for guest feedback and use it to keep improving. Show your customers that you value their opinions by making changes based on their suggestions and letting them know about any updates. This keeps your service top-notch and your guests happy.